Innovation Strategy
Posted by: Niek du Preez in innovation on
Mar 02, 2009
Innovating in a downturn requires doing more with less. Yet it still requires that normal operations in the company are continued with even a tighter cost control in place.
- How does a CEO position the resource balance between incremental innovation activities with that of radical innovation projects?
- How does the CEO exploit all opportunities of open innovation whilst the competitive edge of the latest inventions in the company is not open for public consumption?
- How does the CEO selectively outsource the expertise available outside the company to expedite the innovation process and increase the quality of the outcome?
A brief answer to these could be: "by institutionalizing the innovation support functions similar to the HR and Finance functions with a well structured strategy" How are current leading competitors treating the institutionalization of the innovation process and how should they be doing the same? Let's hear from the successful practitioners out there how it is done.
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